400+ Pool Company Names to Help You Make a Splash

Originally published in June 2023. Last updated on June 17, 2025.

The right business name attracts customers, gives you a competitive edge, and helps you build a brand. 

From catchy and creative to personal and professional, here are more than 400 pool company name ideas to inspire you and help grow your business.

Tips for naming your pool service company

Before diving in head first and going with a random pool company name, there are some factors you should consider. 

Use these tips to find what will represent your brand, help you stand out, and attract customers.

1. Describe your services

Your business name should describe what you offer so that customers can immediately understand what you do. 

For example, clarify whether you provide: 

• Pool cleaning and maintenance
• Hot tub installations, repairs, and maintenance
• Spa installations, repairs, and maintenance 

That means your name could be something like: 

• Havisham’s Hot Tub Services
• Pip’s Pool Cleaning
• Greenville Spa Installations

Including this information in your pool company name is the easiest way for customers to decide if you’re the right person for the job. It can also build brand awareness, support marketing efforts, and boost search engine optimization (SEO) to grow your online presence.

2. Highlight your location

Like showcasing your services, adding the city or town you serve to your pool company name is an effective strategy for: 

• Developing brand recognition in your community
• Attracting customers within your service area
• Becoming a recognized service provider in your area
• Building trust and familiarity in your city or town

It also helps when you’re building a website, creating Google Ads, or using social media, like a Facebook business page, because it makes your business easier to find. 

For example, a location-based pool company name could be: 

• Houston Hot Tub Repairs
• Missoula Pool Maintenance
• Atlanta Pool Cleaners

3. Aim for positive words

Words with positive associations evoke good feelings about your pool company and make a great first impression. 

For example, descriptive words that make people think about hot summer days and lapping waves, like: 

• Crystal clear
• Paradise
• Tide
• Splash
• Coastal

Which could be used in names like Crystal Clear Pool Cleaning, Coastal Hot Tub Repairs, or Turquoise Tide Swimming Pool Company. 

That way, customers will associate your pool company name with calm, peaceful, and relaxing days spent by sparkling water.

4. Differentiate from competitors

Choose a pool company name that won’t get mixed up with a competitor’s. If it’s too close to another business’s name, customers may think they’re reaching out to you when they aren’t. 

For example, Orlando Pool Co. and Orlando Pool Company are almost identical and would easily cause confusion. 

You can still have a location-specific name that’s unique to your business by using other descriptive words to stand out. If Orlando Pool Co. were taken, you could use something like Sparkling Pools Orlando or Orlando Pool Experts instead. 

Pro Tip: Before choosing a name, search your local trademark database to ensure it’s available. That way, you won’t get into trouble by using a name that’s already taken in your city or state.

5. Keep it simple

The best pool company names are easy to say, spell, and remember. Stick to names that are descriptive and clear without being too long, complicated, or confusing. 

Jobber’s Jason Ford says, “It’s a three-second rule. You have three seconds to say, what is this business? What is the name of this business? What do they do?” 

This means that if a customer can’t figure out your company name and services within three seconds, it might not be the best choice. 

For example, a name like Clear Water Pools is clean and straightforward. But a name like Advanced Aquatic Solutions Tampa LLC will be too hard for customers to recall if they see it on your vehicle or marketing materials.

5 examples of good pool company names

Still not sure what kind of name to go with? These are real-life examples of pool companies with great names that represent your different options, from personal and professional to unique and location-based: 

• Payan Pools is named after the business owner, which suggests that customers can build a strong working relationship with him. It’s also snappy and easy to remember.
• Integrity Pool Development is a professional-sounding pool business name that tells customers they can trust this company.
• Bullfrog Pool Tile Cleaning is named for a bullfrog, which you might find near a swimming pool or water, giving this business a memorable name and brand.
• Strong Refuge Pool sounds tough and dependable, telling customers their pool will be a well-kept oasis if they hire this company.
• York Region Hot Tubs & Pools has a highly descriptive name that tells customers what services they offer and which area they service.

How to name a pool service business

Before settling on a name, follow these steps to choose the best one for your business:

• Brainstorm a list of pool service names you like, using the lists in this article as inspiration.
• Make a shortlist of your favorites based on which ones are available, easy to say, and reflect your service offerings. 
• Get feedback from friends, family, and ideal customers to see which business name they like and trust the most.
• Choose a name that gets positive feedback, communicates what your business does, and represents the kinds of customers you want to attract.

Next steps after choosing a pool company name

After you choose a name, you’ll need to make it official by following these steps:

1. Register your business

Registering your business is the first thing you should do after picking a pool company name. It’s what gives you the legal right to use it, and it prevents other businesses from taking it. 

To register your pool cleaning company, run your chosen name through a trademark search and apply to register it with the U.S. Patent and Trademark Office. 

READ MORE: Should I incorporate my small business?

2. Get a business license

After you register your business, you’ll need to get a license to legally operate it. The type of license you need depends on where you live and what kind of pool services you offer. 

For example, do you offer cleaning, maintenance, construction, or a mix? 

Based on your answer, you may need a general business license, a contractor’s license, and specific permits to handle chemicals.

To find out what kind of licenses, permits, or certifications you require, contact your city, county, or state licensing office.

3. Protect your business

The next step is to protect your business from potential risks. 

Start by setting up business insurance to protect you, your clients, and any employees or subcontractors from injuries or property damage on the job. That way, you’ll have coverage if any mistakes happen. 

Then, get a business bank account to keep your personal and business finances separate, making it easier to track business expenses.

4. Price your services

Make a list of the services you plan to offer and price them out based on factors such as: 

• Your overhead expenses and operating costs
• Your location
• How much competitors charge 
• The customers you want to attract

Then choose a pricing model and pricing strategy to ensure you turn a profit. 

READ MORE: A complete guide to service pricing

5. Market your business

Once you have the administrative work done, it’s time to get creative. 

Develop a plan to market your pool cleaning business that includes things like: 

• Making a logo 
• Building a website
• Setting up a referral program
• Asking for reviews
• Placing pool company ads
• Starting company social media pages
• Using an email list to communicate about promotions
• Joining lead generation sites

Here’s an example of a logo we made with Looka based on one of the pool cleaning business names above: Oh Buoy Pool Cleaning.

6. Get pool service company software

The last thing you need to do is set up pool service company software like Jobber. It can handle pool service invoices, estimates, online booking, payment processing, and more, so you can spend your time on the job instead of at the office.